landing Maiden Labs Through neutral, comprehensive, global user research, we offer digital currency pioneers a strategic data advantage in shaping the future economy. The story of money is being rewritten.
Maiden exists to ensure we get the story right.
Maiden Labs Instant, peer-to-peer payments.

Access to financial services
for everyone.

A new economy that is fully resilient, secure, participatory,
and open.
Digital currency will
do for value exchange
what the internet
did for information.
Maiden Labs But despite the promise digital currencies hold, their implications are not widely understood. Maiden aims to fill the intelligence gaps that exist between today's nascent experiments and a future financial system that handles trillions of transactions securely and includes everyone equitably.
Maiden Labs Its adoption will require
systemic insight and
coordinated migration.
The path forward is more like the transition to automobiles than the growth of Twitter. There will be no killer app, no single company’s hockey-stick rise.

There is tremendous opportunity, however, for those who position themselves effectively within the ecosystem and create products that can co-evolve with users.
Digital currency is infrastructure technology.
Maiden Labs Maiden is a global research lab specializing in consumer insights for emerging economic technologies. Our research team holds affiliations with MIT, Harvard’s Berkman Center, NYU’s Interactive Telecommunications Program, and Yale. Our researchers have partnered with Google, Apple, Microsoft, Spotify, IBM, Kickstarter, American Express, Procter & Gamble, and General Electric.

Maiden equips its partners with the intelligence they need to discover and unlock new markets. We rigorously test and prototype insights to deliver customized, actionable findings that go well beyond research reporting from major consulting firms.
Maiden Labs Executive Team Executive Director Chief Research Officer Shira has an extensive background in turning entrenched ideologies and systems on their heads, especially in the complex landscapes of international politics. Previously Deputy Director for J Street, she partnered with the Obama Administration to transform the way the U.S. government engages in the Middle East, as well as to clear a pathway for the Iran nuclear deal. Shira has also consulted for companies seeking to repurpose military drone technology for public-good causes such as combating elephant poaching and revitalizing First-Nation economies. Shira founded Maiden out of a belief that reinventing finance is the fastest way to bring about systemic change. Shira Frank Dr. Tricia Wang Tricia is a tech ethnographer who works to ensure that technology brings out the best in humanity. She has been teaching global organizations how to identify new customers and markets for decades, including at Google, Microsoft, Spotify, and Amex. She has researched and written about the social evolution of the Chinese internet; the ways that efforts to combat terrorism online can threaten user privacy and anonymity; and the integration of Big Data with “Thick Data” – the on-the ground, stories-based insights that add actionable texture to the numbers. Her career spans the corporate, academic, and nonprofit worlds, and her work has been featured in The Atlantic, The New Yorker, Wired, Slate, Fast Company, Al Jazeera, and The Guardian, among many other publications. She is a Fulbright Fellow and National Science Foundation Fellow. Shira has an extensive background in turning entrenched ideologies and systems on their heads, especially in the complex landscapes of international politics. Previously Deputy Director for J Street, she partnered with the Obama Administration to transform the way the U.S. government engages in the Middle East, as well as to clear a pathway for the Iran nuclear deal. Shira has also consulted for companies seeking to repurpose military drone technology for public-good causes such as combating elephant poaching and revitalizing First-Nation economies. Shira founded Maiden out of a belief that reinventing finance is the fastest way to bring about systemic change. Read Bio Executive Team Dr. Tricia Wang, Chief Research Officer Shira Frank, Executive Director Read Bio Tricia is a tech ethnographer who works to ensure that technology brings out the best in humanity. She has been teaching global organizations how to identify new customers and markets for decades, including at Google, Microsoft, Spotify, and Amex. She has researched and written about the social evolution of the Chinese internet; the ways that efforts to combat terrorism online can threaten user privacy and anonymity; and the integration of Big Data with “Thick Data” – the on-the ground, stories-based insights that add actionable texture to the numbers. Her career spans the corporate, academic, and nonprofit worlds, and her work has been featured in The Atlantic, The New Yorker, Wired, Slate, Fast Company, Al Jazeera, and The Guardian, among many other publications. She is a Fulbright Fellow and National Science Foundation Fellow. Maiden Labs Integrating user and technical research
rather than optimizing the already-onboarded or already-known. to produce truly
deployment-ready insights.
of emerging economic
technologies at scale.
— consumers, companies, investors, developers, and regulators—in devising maximally effective solutions. over their money, data,
time, and attention.
Discovering new users and frontiers Integrating user research and technical research
Giving consumers greater agency Mitigating the risks We are committed to: Engaging all stakeholders
Maiden Labs Read More Read More For all of the enthusiasm around digital currency, its mass adoption remains elusive. Less than 1% of people globally have ever bought or sold cryptocurrency, and no decentralized applications (dApps) consistently attract even 10,000 users in a day. The ripest and largest market opportunities have not yet been identified and cannot be effectively guessed at.

This initiative is designed to pave the way for widespread digital currency adoption. It provides select companies and investors the validated consumer insights necessary to attract and onboard millions of users, as well as to stabilize the “minimum viable ecosystems” that must be ready before the mainstream arrives. The initiative also works with its partners to architect secure, mass-market-ready technical infrastructure.
The possibility of central-bank-issued digital currency represents a unique opportunity to address challenges in our existing payments system and design an economy that is more resilient, participatory, and open.

The initiative combines technology research in security, privacy, and scalability with user research into the design of digital currency systems. In addition, the initiative takes a systemic approach when it comes to policy. Throughout the research process we will be providing policy makers with the validated consumer and technical insights they need to make decisions, and we will be seeking policy feedback to inform our technical design. In the years ahead, the initiative will work with the full range of relevant stakeholders, including central banks, leading companies, merchants, regulators, academic researchers, and technologists to secure the network, empower users, and ensure trust and resiliency in the future digital economy.
For all of the enthusiasm around digital currency, its mass adoption remains elusive. Less than 1% of people globally have ever bought or sold cryptocurrency, and no decentralized applications (dApps) consistently attract even 10,000 users in a day. The ripest and largest market opportunities have not yet been identified and cannot be effectively guessed at.

This initiative is designed to pave the way for widespread digital currency adoption. It provides select companies and investors the validated consumer insights necessary to attract and onboard millions of users, as well as to stabilize the “minimum viable ecosystems” that must be ready before the mainstream arrives. The initiative also works with its partners to architect secure, mass-market-ready technical infrastructure.
Digital Currency Adoption
Research Initiative
The possibility of central-bank-issued digital currency represents a unique opportunity to address challenges in our existing payments system and design an economy that is more resilient, participatory, and open.

The initiative combines technology research in security, privacy, and scalability with user research into the design of digital currency systems. In addition, the initiative takes a systemic approach when it comes to policy. Throughout the research process we will be providing policy makers with the validated consumer and technical insights they need to make decisions, and we will be seeking policy feedback to inform our technical design. In the years ahead, the initiative will work with the full range of relevant stakeholders, including central banks, leading companies, merchants, regulators, academic researchers, and technologists to secure the network, empower users, and ensure trust and resiliency in the future digital economy.
Central Bank Digital Currency
Research Initiative
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